In the heart of West Africa, Liberia stands proud with its rich history, diverse culture, and resilient people. As we continue to grow and develop, there’s a powerful slogan that captures the essence of our shared mission: “Buy Liberian, Build Liberia.”

This simple yet profound mantra reminds us of the importance of supporting local businesses and fostering economic growth from within.

By choosing Liberian-made products, you’re helping to support local entrepreneurs and farmers, ensuring that the benefits of your purchases stay right here in our communities.

For a few years now, I have been sharing my experiences on products made in Liberia and sharing information on Liberian brands that stood out to me during the course of the year.

Especially new products.

Whilst there were several new products and business initiatives I came across, those highlighted in this blog are the ones that stood out to me.

Snack It Chips

With many entrepreneurs now exploring creative and attractive ways to innovate much loved local snacks, I discovered this product in March 2024 and immediately fell in love with the brand.

Offering options of green and ripe, I found their chips to be fresh, crunchy and with a perfect proportion of salt. I also found the packaging used to be quite useful as you can reseal it for future use if you do not plan on eating all the chips at one go. You can find their products at the Stop & Shop Supermarket or call them on 0777954099.

Sele- Liberian Craft Chocolate

I stumbled across this brand in June 2024 when and was blown away by their packaging. One thing that continues to hold consumers back has been the quality of packaging of some products locally produced.

Packaging is more than just a container for products; it plays a pivotal role in the success and perception of local products and attracts customers easily and supports brand identity.  

With 4 options available, I sampled the white and milk chocolate flavours and found both to be really nice and of any international standard. I was happier when I learned that the business is also owned by a Liberian. You can find their products around town, or call +231 77 093 1324 for bulk orders.  

Her Voice Liberia- Organic Honey (local women cooperative production)

Produced by a local women’s cooperative supported by the nonprofit organization, Her Voice, the honey is as organic as they come. Unprocessed with no additives or preservatives.

I typically buy the more processed honey produced by bigger firms, however recently started supporting this cooperative and preferring their honey due to its “freshness”.

I guess also knowing that it is being produced by rural women farmers, is an added incentive. You can place orders thru +231 88 052 5266. Her Voice Liberia.

Montserrado Meats- Snack Sticks – Honey Bacon

If you love beef jerky, you should try this product.

Made with a harmonious balance of smoky bacon and sweet honey, this protein packed jerky makes for a nice quick energy boost. offering a unique and satisfying snack experience.

Every year, Montserrado Meats creates new products that provides a healthier option to imported pork and beef products- bacon, pork chops, smoked chicken, sausages, etc.

You can find most of Montserrado Meat products stocked at most supermarkets around Liberia.

Supporting Local Businesses:

I tend to encourage Liberians to be more intentional about supporting products produced in Liberia and encourage you that you can also make a difference in supporting farmers and entrepreneurs.

Here are some tips on how you can make a difference:

1. Shop Local: Make a conscious effort to choose Liberian products whenever possible. Look for “Made in Liberia” labels in stores and seek out local markets and vendors.
2. Promote Local Businesses: Use social media to share your favorite Liberian brands and products. Word of mouth is a powerful tool—recommend local businesses to friends, family, and colleagues.
3. Engage with Entrepreneurs: Attend local trade shows, fairs, and pop-up events. Meeting the people behind the products can deepen your appreciation for their work and inspire further support.
4. Support Local Services: From restaurants to repair shops, prioritize Liberian-owned service providers. Your patronage helps these businesses thrive and grow.
5. Educate Others: Spread the message of “Buy Liberian, Build Liberia” within your community. Educating others about the benefits of supporting local businesses can create a ripple effect of positive change.

The slogan “Buy Liberian, Build Liberia” is more than just words; it is a call to action. It embodies a vision of a self-sustaining, prosperous nation where every citizen plays a role in our collective success. By choosing to buy local, we celebrate the ingenuity and hard work of Liberian entrepreneurs, artisans, and farmers. Together, we can build a brighter, more vibrant Liberia—one purchase at a time.

Let’s embrace this powerful movement and show the world what it means to be proud of our heritage. Shop local, share local, and watch our nation flourish.

Buy Liberian, Build Liberia